Representing contruction machinery
In 2002, while I was pursuing a vocational training certification in Porto, my network systems teacher, aware of my skills and motivation for crafting visual identities, asked me to create a logo concept for one of his IT consultancy clients, Gondepac LDA. This company imports and distributes construction machinery nationwide. The visual identity concept presented below aims to illustrate one of the many functions these machines perform, highlighting their utility in the industry. The concept is designed to be a straightforward and effective representation of their functionality.
Monochrome negative version of the logo Gondepac. Porto, Portugal. 2002 © Pedro Rodrigues
Monochrome positive version of the logo Gondepac. Porto, Portugal. 2002 © Pedro Rodrigues
