TomTom Hands-Free Car Kit

Art direction, graphic design and illustrations

2012
Amsterdam, The Netherlands
Image of TomTom Hand-Free Car Kit Manual open outside view. This is an image related to a project inside Pedro Rodrigues (Treze413) graphic design portfolio.

Outside view of the TomTom Hands Free Car Kit to iPhone manual. Amsterdam, The Netherlands. 2012 © Pedro Rodrigues

Print Design Skills Needed for a Hands-Free Car Kit
In 2012, a team manager from another internal department at TomTom N.V. in Amsterdam approached me. He had heard from one of his team members about my valuable print design skills and sought my assistance. At the time, I was contracting directly for the user experience team, but my manager, Sonja Radenkovic, supported my involvement in this challenging project, which leveraged both my print and UX expertise.
The task was to design and illustrate the manual for a hands-free car kit compatible with both Apple iOS and Google Android devices.
Image of TomTom Hand-Free Car Kit Manual open inside view. This is an image related to a project inside Pedro Rodrigues (Treze413) graphic design portfolio.

Inside view of the TomTom Hands Free Car Kit to iPhone manual. Amsterdam, The Netherlands. 2012 © Pedro Rodrigues

Image of TomTom Hand-Free Car Kit Manual close first page view. This is an image related to a project inside Pedro Rodrigues (Treze413) graphic design portfolio.

Front page of the TomTom Hands Free Car Kit to iPhone manual. Amsterdam, The Netherlands. 2012 © Pedro Rodrigues

Image of TomTom Hand-Free Car Kit featured on TomTom official online store. This is an image related to a project inside Pedro Rodrigues (Treze413) graphic design portfolio.

Kit and manual featured on tomtom.com website. Amsterdam, The Netherlands. 2012 © Pedro Rodrigues

Image of rough sketchs for the TomTom Hand-Free Car Kit This is an image related to a project inside Pedro Rodrigues (Treze413) graphic design portfolio.

One of the many sketches and iterations we went through towards the final result showcased above. Amsterdam, The Netherlands. 2012 © Pedro Rodrigues

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