Na Pura Folded Leaflet

Creative direction, graphic design and photography

2009

London, United Kingdom

Opening step 1 of Na Pura folded leaflet. London, United Kingdom. 2009 © Pedro Rodrigues

Na Pura Leaflet Impact

In 2009, I stumbled upon a culinary gem in London: a restaurant named "Na Pura". Renowned for its exquisite Portuguese cuisine, Na Pura crafted every dish with the patience and precision necessary to ensure each bite was a burst of flavor. Yes, the wait might have been a tad longer than your average eatery, but trust me, it was well worth it.

Despite their culinary prowess, I felt that their visual identity didn't quite do justice to the magic happening in their kitchen. As a design enthusiast, I couldn't resist the urge to propose a fresh, soulful visual identity that truly reflected the heart of their cooking. However, their budget at the time was tighter than skinny jeans on a sumo wrestler, and my grand vision had to be shelved.

Nevertheless, I had the opportunity to create a folded leaflet that captured the essence of Na Pura's brand, albeit briefly. This leaflet, showcased below, garnered very positive feedback from many customers. They shared that the leaflet's design compelled them to visit the restaurant in person, captivated by the experience it promised when they found it in their mailboxes.

Even if short-lived, the foldable leaflet helped bridge the gap between Na Pura's extraordinary cuisine and its visual identity, leaving a lasting impression on all who received it.