Karmic K134K in UK
In February 2016, I boldly decided to quit my stable job and embark on the wild adventure of starting my own consultancy. When it came time to choose a name for my LTD company (and register it on gov.uk), this energy-efficient Pedro (read: a bit lazy) took the easy route and opted for a name and visual identity I had crafted way back in 2010—the K13/4K concept. To my surprise, it turned out to be a perfect match for my son, this name and design were already waiting for my son, who coincidentally was born on... you guessed it! April 13, 2013. (Yes, I keep this evidence close to my heart, ready to delightfully silence any doubters and naysayers!)
The crafting of this visual identity in 2010 was inspired by my fleeting fascination with numerology at the time, particularly the K for Karmic significance and the symbolism surrounding the numbers 13 and 4.
Monochrome negative version of the logo K13/4K. London, United Kingdom. 2010 © Pedro Rodrigues
Monochrome positive version of the logo K13/4K. London, United Kingdom. 2010 © Pedro Rodrigues
Color variation of the logo K13/4K. London, United Kingdom. 2010 © Pedro Rodrigues
