Blinkbox Music (Tesco PLC) Xmas '14

Art direction and graphic design

2014
London, United Kingdom
Image of Blinkbox Music Christmas 2014 Mascot, this mascot is a dog chihuahua wearing a hoodie and wired apple pods with music notation symbols on the background, colors red, brown, white and dark browns and dark reds. This is an image related to a project inside Pedro Rodrigues (Treze413) graphic design portfolio.

Blinkbox Music's christmas most adorable hero in action. London, United Kingdom. 2014 © Pedro Rodrigues

Jingle Bells, Tangled Tails, and a Chihuahua Dressed for Festive Fails!
In 2014, Elliot Roberts, my friend and former design leader at Blinkbox Music, asked me to come up with something cool for the Christmas campaign. Me? Doing something cool for a Christmas campaign? Why me? Why, good lord, why me? Little did I know that a completely sober, absolutely drug-free Pedro would end up creating an image with wired earbuds, a Chihuahua, and a reindeer-style hoodie... all in one festive, tangled, adorable mess! It was an instant success, and suddenly, I was the Christmas miracle worker, tasked with spreading this magical mayhem across all Blinkbox Music's digital channels. Who knew this adorable little guy showcased below could be so irresistible?
Image of Blinkbox Music Website with the christmas 2014 Mascot, this mascot is a dog chihuahua wearing a hoodie and wired apple pods with music notation symbols on the background, colors red, brown, white and dark browns and dark reds. This is an image related to a project inside Pedro Rodrigues (Treze413) graphic design portfolio.

Blinkbox Music's christmas most adorable hero featured in blinkboxmusic.com. London, United Kingdom. 2014 © Pedro Rodrigues

Image of Blinkbox Music Website with the christmas 2014 Mascot, this mascot is a dog chihuahua wearing a hoodie and wired apple pods with music notation symbols on the background, colors red, brown, white and dark browns and dark reds. This is an image related to a project inside Pedro Rodrigues (Treze413) graphic design portfolio.

Blinkbox Music's christmas most adorable hero featured in blinkboxmusic.com. London, United Kingdom. 2014 © Pedro Rodrigues

Image of Blinkbox Music Website with the christmas 2014 Mascot, this mascot is a dog chihuahua wearing a hoodie and wired apple pods with music notation symbols on the background, colors red, brown, white and dark browns and dark reds. This is an image related to a project inside Pedro Rodrigues (Treze413) graphic design portfolio.

Blinkbox Music's christmas most adorable hero featured in blinkboxmusic.com. London, United Kingdom. 2014 © Pedro Rodrigues

Image of Blinkbox Music Youtube profile with the christmas 2014 Mascot, this mascot is a dog chihuahua wearing a hoodie and wired apple pods with music notation symbols on the background, colors red, brown, white and dark browns and dark reds. This is an image related to a project inside Pedro Rodrigues (Treze413) graphic design portfolio.

Blinkbox Music's christmas most adorable hero featured in youtube.com. London, United Kingdom. 2014 © Pedro Rodrigues

Image of Blinkbox Music Twitter profile with the christmas 2014 Mascot, this mascot is a dog chihuahua wearing a hoodie and wired apple pods with music notation symbols on the background, colors red, brown, white and dark browns and dark reds. This is an image related to a project inside Pedro Rodrigues (Treze413) graphic design portfolio.

Blinkbox Music's christmas most adorable hero featured in twitter.com. London, United Kingdom. 2014 © Pedro Rodrigues

Image of Blinkbox Music Facebook profile with the christmas 2014 Mascot, this mascot is a dog chihuahua wearing a hoodie and wired apple pods with music notation symbols on the background, colors red, brown, white and dark browns and dark reds. This is an image related to a project inside Pedro Rodrigues (Treze413) graphic design portfolio.

Blinkbox Music's christmas most adorable hero featured in facebook.com. 2014 © Pedro Rodrigues

Image of Blinkbox Music email newsletter with the christmas 2014 Mascot, this mascot is a dog chihuahua wearing a hoodie and wired apple pods with music notation symbols on the background, colors red, brown, white and dark browns and dark reds. This is an image related to a project inside Pedro Rodrigues (Treze413) graphic design portfolio.

Blinkbox Music's christmas most adorable hero seducing everyone's email box. London, United Kingdom. 2014 © Pedro Rodrigues

Image of Blinkbox Music email newsletter with the christmas 2014 Mascot, this mascot is a dog chihuahua wearing a hoodie and wired apple pods with music notation symbols on the background, colors red, brown, white and dark browns and dark reds. This is an image related to a project inside Pedro Rodrigues (Treze413) graphic design portfolio.

Blinkbox Music's Christmas hero is the most adorable, seducing everyone's email box. London, United Kingdom. 2014 © Pedro Rodrigues

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